Sparkling clean and fragrant


Preservatives and fragrances in cleaning agents ensure bacteria-free conditions and a pleasant smell – so you can breathe a sigh of relief after cleaning!

Everybody who likes to cook for themselves and others knows that after simmering and sizzling comes the wiping and scrubbing. Why? Because germs and pathogens can be found in the residues. Dirty refrigerators are a nightmare for hygiene experts and every family member shudders when kitchen drains or trash cans emit foul odors.

That’s why you need to get rid of food residues, grease, and bad odors. So, grab the cleaning sponge and cleaning agents that ensure freshness in your kitchen. 

Gentle ingredients offer big benefits

With LANXESS’s gentle fragrances and preservatives, it’s possible to keep things clean without harming your health or the environment. They are nature-identical and are often used in products that carry environmental labels.

Philipp Borgs, Global Marketing Director Benzoates, LANXESS

“Consumers are increasingly looking for products that match their values in terms of sustainability. Eco-labels are considered trustworthy in this regard. We are proud to supply ingredients for environmentally friendly and popular products.” said, Philipp Borgs, Global Marketing Director Benzoates, LANXESS

Scents send signals

Just as we involuntarily recoil from odors like the smell of mold and rot, we are attracted to pleasant scents such as cinnamon or lemon. In combination with cleaning products, fragrances can convey important messages or trigger actions:

When it comes to eliminating barely visible but nevertheless unhygienic contamination, only fragrances signal that an area has been cleaned at all.

With the help of fragrances unwanted odors which cannot be eliminated by airing and cleaning fade into the background.

Paul Wanrooij, Global Marketing Director Flavors & Fragrances, LANXESS

Pleasant fragrances, with which we associate positive feelings, ensure that consumers are more motivated and enjoy using cleaning products more. Fruity, minty, or floral fragrances in personal care and home care products do have this effect.

“Which fragrances appeal to whom depends on cultural and individual preferences. For example, customer groups from the Mediterranean prefer citrus fragrances in their cleaning products, while those from northern countries prefer floral fragrances. Some people like the smell of disinfectant best.”

Paul Wanrooij, Global Marketing Director Flavors & Fragrances, LANXESS

LANXESS fragrances are nature-identical

LANXESS produces a wealth of fragrances for household products. These include cinnamon, citrus, floral, almond, and peach fragrances branded as Kalama® and Purolan®. They are all nature-identical and, as such, do not differ from the fragrance chemicals found in plants at a molecular level.

LANXESS manufactures its fragrances according to the highest quality standards. Numerous substances are created in facilities certified to the international quality standard ISO 9001:2015 and the environmental standard ISO 14001:2004.

Cleaning agents are becoming more targeted

Household products are becoming increasingly innovative in terms of intended use, durability, and environmental compatibility. This involves transitioning away from organic solvents toward water-based products. The goal: Using fewer active ingredients with better environmental properties. This corresponds to regulatory requirements and the wishes of consumers.

What are the benefits of preservatives in cleaning products?

Water-based compounds provide a breeding ground for bacteria, molds, and yeasts. Cleaning agents contaminated with these lose their effectiveness. If they spoil either in the supply chain or after opening, resources are wasted. Products contaminated with germs also endanger the health of consumers. Preservatives, however, maintain the cleaning product’s formulation without compromising its effectiveness. They prevent the product from becoming contaminated with germs and, in doing so, guarantee its usability. 

“Within ten years, the number of eco-labelled new products in the household cleaning sector has increased ninefold – and internationally! We see this as a very positive trend.”

Philipp Borgs, Global Marketing Director Benzoates, LANXESS

Mild cleaning agents need preservatives

There are very few household products that do not contain preservatives:

  • Products with very low water content, for example powder or gel-type detergents and cleaning agents,
  • very acidic or basic compounds,
  • and cleaning agents containing solvents.
“The milder the cleaning product, the more preservatives are needed to protect it from spoilage.”

said, Paul Wanrooij, Global Marketing Director Flavors & Fragrances, LANXESS

Consumer and environmentally friendly preservatives from LANXESS

LANXESS produces consumer- and environmentally friendly preservatives. These include Kalaguard® SB, a nature-identical preservative.

Kalaguard®SB: the versatile green label product

Kalaguard®SB, also known as sodium benzoate, is used in several cleaners, e.g. all-purpose- and bathroom cleaners or coffee machine cleaners. It is also found in leather polish, wet wipes, fabric softeners and room spray.

Kalaguard® SB is approved for use in so-called green label programs such as Ecocert, Ecolabel and Nordic Swan and meets consumer demand:

  • Cleaning agents should be gentle on the skin.
  • They should also be suitable for sensitive user groups, such as people with allergies or allergic tendencies.
  • The substances should be nature-identical and
  • be easily biodegradable.

Kalaguard® SB meets these requirements. At the same time, tests have proven: Kalaguard® SB effectively stops bacteria, yeast, and mold at pH values up to 7.0 (neutral).

Cleanliness and hygiene: Both are important!

Chopping up ingredients for pizza, mixing bowls or deep-frying falafel – cooking together is fun; and even more so when you don’t have to worry about germs and infection.
Mild all-purpose cleaners with preservatives from LANXESS ensure that surfaces are clean. Plus, Kalama® and Purolan® aromas leave a pleasant fragrance in the room so you know it’s ready for the next cooking party. 

LANXESS is a leading specialty chemicals company with sales of EUR 6.1 billion in 2021. The company currently has about 13,200 employees in 33 countries. The core business of LANXESS is the development, manufacturing and marketing of chemical intermediates, additives and consumer protection products. LANXESS is listed in the leading sustainability indices Dow Jones Sustainability Index (DJSI World and Europe) and FTSE4Good.

Forward-Looking Statements

This company release contains certain forward-looking statements, including assumptions, opinions, expectations and views of the company or cited from third-party sources. Various known and unknown risks, uncertainties and other factors could cause the actual results, financial position, development or performance of LANXESS AG to differ materially from the estimations expressed or implied herein. LANXESS AG does not guarantee that the assumptions underlying such forward-looking statements are free from errors, nor does it accept any responsibility for the future accuracy of the opinions expressed in this presentation or the actual occurrence of the forecast developments. No representation or warranty (expressed or implied) is made as to, and no reliance should be placed on, any information, estimates, targets and opinions contained herein, and no liability whatsoever is accepted as to any errors, omissions or misstatements contained herein, and accordingly, no representative of LANXESS AG or any of its affiliated companies or any of such person’s officers, directors or employees accepts any liability whatsoever arising directly or indirectly from the use of this document.

Information for editors: 

All LANXESS news releases and their accompanying photos can be found at Recent photos of the Board of Management and other LANXESS image material are available at

You can find further information concerning LANXESS chemistry at

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Pharma Utility

Pharma Utility

Welcome to Pharma Utility, a magazine dedicated to news and services in the Indian pharmaceutical industry. Founded in the year 2007 by Mr. Digvijay Singh, in last 10 years we have moved leap and bound in making pharmacy knowledge available to all our partners.

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