Mandate includes strategic digital storytelling and social media marketing for Soframycin’s pan-India presence
31st July 2025: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the Encube Ethicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of Encube Ethicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Ajay Rawal, Vice President – Marketing, Soframycin. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added Bharat Subramaniam, Founder & Managing Director of BigTrunk Communications. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
About BigTrunk Communications
Established in 2013 and headquartered in Mumbai, BigTrunk Communications is a full-service digital marketing agency with branches in Delhi, Bangalore, and Dubai. The agency specializes in 360-degree marketing solutions that combine digital strategy, creative storytelling, and media execution. With clients across sectors like retail, FMCG, BFSI, real estate, pharma, entertainment, education,—including Aster Hospitals, ACG Pharma, Warner Bros, Zee Group, Air India Express, Motilal Oswal, Gritzo India, Dr.Reddy’s and many more—BigTrunk delivers measurable business outcomes through services such as SEO, SEM, social media, influencer marketing, web development, and mobile-first campaigns. To know more, visit https://www.bigtrunk.co.in/.
About Encube Ethicals
Encube Ethicals is a fully integrated pharmaceutical company exclusively dedicated to topical formulations, delivering high-quality, affordable, and innovative products to over 100 million patients across 50+ countries. Since 1998, Encube has combined operational simplicity with output complexity, earning its position as a global CDMO leader in topical pharmaceuticals. With its headquarters and R&D center in Mumbai, state-of-the-art manufacturing facilities in Goa and Indore, and a commercial office in the USA, Encube operates with speed, scale, and scientific precision. Its Goa site is the world’s largest single-site facility for topical formulations, boasting a capacity of 490 million units annually. Fueled by over 1,400 professionals, including 200+ R&D specialists and 33% quality experts, Encube is driven by its mission to deliver exceptional value through science and world-class manufacturing. Learn more at www.encubeethicals.com.
Media Contact
Shashank Sethi
M – +91-9958196997, E – shashank.sethi@ihorizoncommunications.com
