News

Novo Nordisk to Cut 9,000 Jobs Amid Market Pressure

Picture of By Pharmautility
By Pharmautility

September 13, 2025

Table of Contents

  • Company Impact: Danish drugmaker Novo Nordisk, best known for its weight-loss and diabetes drugs Wegovyand Ozempic, announced it will cut 9,000 jobs (≈11% of its global workforce of 78,400).
  • Reason: Slowing sales of its blockbuster drugs and fierce competition from Eli Lilly’s Mounjaro and cheaper generic alternatives.
  • CEO Action: New CEO Mike Doustdar is leading the restructuring, aiming to restore profitability.
  • Financial Market Reaction: Despite the job cuts, Novo’s share price rose 2.1%, as investors welcomed the cost-cutting move.
  • Denmark Hit Hard: Around 5,000 of the job losses will take place in the company’s home country, Denmark.

Shift in Pharma Leadership & Market Competition

  • Novo Nordisk had risen in recent years to become Europe’s most valuable company, fueled by booming sales of GLP-1 obesity and diabetes drugs.
  • However, it lost that crown in March 2025 (briefly regaining it in June) as sales slowed.
  • Eli Lilly’s Mounjaro has proven to be more effective than Wegovy in weight reduction, according to studies.
  • Availability in UK:
    • Both Wegovy and Mounjaro can be prescribed by NHS doctors for patients with high clinical need.
    • Ozempic is officially approved for type 2 diabetes treatment but is often prescribed “off label” for weight loss by private doctors.

Trump Pushes EU for 100% Tariffs on India & China

  • US Policy Move: US President Donald Trump has reportedly asked the European Union to impose tariffs of up to 100% on India and China.
  • Objective: The move is intended to pressure Russia’s President Vladimir Putin into ending the war in Ukraine.
  • Discussions: Proposal was made during a US–EU meeting on economic strategies against Russia.
  • Official Position: One US official said:“We are ready to go right now, but we are only going to do this if our European partners step up with us.”
  • Context: Trump’s frustration is growing after failed peace deal attempts, including a high-profile summit with Putin in Alaska, while Russia intensifies drone strikes — the latest being its largest-ever air attack on Ukraine.

European Union Response & Von der Leyen’s Strong Words

  • EC President Ursula von der Leyen used her annual State of the Union speech in Strasbourg to highlight:
    • Europe’s “painful” inability to stop the humanitarian crisis in Gaza.
    • Criticism of Israeli government plans for illegal settlements in the West Bank, calling them a direct threat to the two-state solution.
    • Condemnation of incitement of violence by extremist Israeli ministers.
  • On Russia/Ukraine:
    • She reaffirmed Europe’s solidarity with Poland, after Russia’s airstrikes violated Polish airspace.
    • Urged Europe to exert more pressure on Russia to push Putin to the negotiating table.

Big Picture

This week underscored a turbulent intersection of pharma and geopolitics:

  • Pharma sector: Novo Nordisk, once a European giant, is cutting jobs to stay competitive in the obesity/diabetes drug race.
  • Global politics: The US is ramping up trade pressure, pulling EU allies into the tariff debate, while Europe is grappling with wars in Ukraine and Gaza.

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