National | July 23, 2025 — The Healthy Indian Project (THIP), India’s leading health literacy and misinformation-fighting platform, has been granted the prestigious Direct Insurance Broker (Life & General) license by the Insurance Regulatory and Development Authority of India (IRDAI). This marks a transformative step as THIP expands its role from a trusted health information platform into a direct distributor of health and life insurance products.
With this license, THIP can now offer insurance solutions directly through its digital platform and community channels—beginning with health and term life insurance plans in collaboration with leading insurance providers.
Insurance Meets Information: A Strategic Move
This development aligns with THIP’s core mission of empowering Indians to make informed health decisions. By integrating insurance products into its existing educational and community ecosystem, THIP aims to bridge the long-standing awareness and trust gap around health insurance—an area often characterized by complexity and confusion.
Ankita Srivastava, General Manager – Strategy and Growth at THIP, stated:
“Securing the broking license is a strategic milestone for THIP. We’ve built strong, condition-specific health communities across India, and now we can serve them more holistically. Insurance is a key part of healthcare—and with our model, we want to ensure people don’t just buy policies but truly understand them.”
From Health Education to Protection
Founded in 2019 by Sudipta Sengupta, THIP has grown into a trusted source of verified, expert-reviewed health content tailored to specific conditions. Over the years, it has cultivated deeply engaged communities, helping users navigate everything from chronic illness to lifestyle wellness with clarity and support.
Now, with insurance services embedded into this framework, THIP will offer:
- Personalized health insurance products based on user needs and health conditions
- Educational content explaining key terms, benefits, and use-cases
- Condition-specific coverage options like maternal health, chronic illness riders, and more
This approach aims not just to increase access to insurance but to elevate consumer understanding and trust.
A 360° Health Empowerment Platform
THIP’s entry into insurance is part of a larger vision—to become India’s most comprehensive health empowerment platform. With the ability to now offer:
- Trusted health information
- Expert-driven content
- Engaged condition-specific communities
- Actionable, affordable insurance solutions
THIP is setting a new benchmark in mission-led digital health innovation.
“This expansion strengthens our financial model while keeping us grounded in our public health mission,” added Srivastava.
“We are not just distributing insurance—we are translating it.”
